Mezzo mix combines the distinctive taste of Coca-Cola with a fresh , fruity orange flavour that creates a delightful, palate-pleasing sensation.
Introduced in 1979, the distinctive qualities of Mezzo mix attracts consumers in numerous countries with its special blend of popular flavours.
With the new brand design, we are taking the next big step in the consistent further development of the brand together with mezzo mix. Flexible, vibrant and future-oriented – using the strength of the brand colors, the design enables a new level of creativity.
Upon this level, we concentrated on the idea of the perfect mix. With two different settings, we tell the story of this distinctive combination throughout the whole brand experience in a graphic and playful way.
In order to keep the usability for the customer as present as possible, it seemed crucial to work with hierarchies.
Building on my findings, I separated the three most important features by placing them on the very top. With a simple swipe, the user can choose to remotely lock or unlock the vehicle, activate the headlights or control the air conditioning.
In the navigation tab, users can access the journey planner either via shortcuts, the search bar or by speaking to the voice assistant.
On the map itself, the current location of the vehicle, nearby gas stations and even shopping opportunities are shown. Additional recommendations can be individually added under 'favorites'.
